BOROUX Launches Automatic Priming Pump to Make Water Filtration Setup Seamless and Fast

Jun 26, 2025, 08:34 ET

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Priming a Filter Takes Just 90 Seconds—No Tools, No Faucet Needed

PUEBLO, Colo., June 26, 2025 /PRNewswire/ -- BOROUX, a brand known for its innovative approach to water filtration, emphasizing transparency and sustainability, has launched its latest innovation: the BOROUX Automatic Priming Pump—a powerful, user-friendly solution designed to simplify and expedite the water filter setup and priming process.

The Priming Pump ensures consistent, proper priming for optimal filter performance. With just the push of a button, the BOROUX Priming Pump primes filters in 90 seconds or less, compared to the traditional 2–5 minutes required with faucet-based methods. It eliminates the need for a correctly sized faucet, messy water sprays, or trial-and-error setup, making it easier than ever to get clean, clear water right from the first use.

"We created the BOROUX Priming Pump to make setup as effortless as using the system itself," said Parker Emerson, Co-Founder and CEO of BOROUX. "It was inspired directly by customer feedback, and we're proud to offer a solution that makes clean water even more accessible from the very first use."

Key Features of the BOROUX Automatic Priming Pump:

The BOROUX Priming Pump is available for $40 at boroux.com and is included free with purchase of a BOROUX system or available at half-off with any filter purchase.

For more details about the BOROUX Priming Pump, Proactive Fluoride Filters, subscription services, Black Berkey compatible replacement elements, or more, please visit BOROUX's official website or contact Rebecca Reinbold at 310-383-1051 and [email protected].

About BOROUX

BOROUX is a premier wellness brand dedicated to improving health through high-quality water filtration systems. BOROUX products are designed to provide high-quality, great-tasting water while promoting overall wellness. With a commitment to accessibility, transparency, sustainability, and innovation, BOROUX strives to be a leader in the health and water industries.

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SOURCE BOROUX